Construction

Focus group with target audience:

Comments:

Positive

“I really like the colour scheme”
“Are they a real band? They look like one”
“That girl is gorgeous, I love her hair”
“I’d think about buying this magazine but I’m not too sure on the price”
“i really like the white border around the edge”

Negative

“Not so sure on the logo, it looks too bold”
“The ‘Next Chapter’ bit doesn’t look right, maybe try a different font?”
“I agree, the colour of the AMP is good but it looks too dark with the black at the back”
“The quote used isn’t very obvious that it’s from ‘Next Chapter’